Powder Series, Canada’s premier ski-hill activation, brings a unique and exciting experience to thousands of adventure-seeking Canadians across four provinces. Brands have the opportunity to engage with our audience during leisure time, creating impressions that last beyond the slopes.
Public health is a top priority for all Canadians. Families have already started to seek out winter activities that respect physical distancing.
Between the restrictions placed on many organized sports and more Canadians planning to “staycation” this year, ski resorts are expected to see increased traffic. Evidence of this has already been seen in the Golf industry, which has experienced record numbers in Summer 2020.
Ski resorts are practiced, ready and waiting to safely welcome guests this winter.
Powder Series covers a lot of ground.
4 Provinces, 10 resorts, 21 event days and over 80% of Canada’s total skier market.
Schedule is subject to change.
Location:
snow valley
barrie, ON
Date:
january
8-9
Skiing’s popularity transcends several demographics. From active lifestyle families, avid skiers, Gen X’ers, Millennials through to Gen Z’s - the Powder Series has an extensive reach.
Whether guests are enjoying themselves on the black diamond, half-pipe or bunny hills, we’re able to make connections with skiers and snowboarders of all ages and skill levels. On-hill and off-hill marketing represents a unique opportunity to inspire these highly desirable demographics.
We want your brand to be turning heads and getting involved. We provide access to a highly desirable audience during valuable leisure time, with minimal clutter. Our priority is making sure your on-hill activation stands out.
In the past we’ve overseen a variety of unique activations come to life. Whether it’s test driving a new model of AWD vehicle in winter driving conditions, a freestyle jump crash pad for the thrill-seeking skiers and snowboarders or hosting elevated food and beverage sampling programs - we’ve made it happen.
Participating in the Powder Series gives your business the chance to generate leads, capture data and sample products, among other objectives. We can help you find multiple ways of creating meaningful and lasting engagements with consumers.
The Powder Series crew will help to craft the first and last impression of the day with a branded drop-off /pick-up area. The crew will support with gear and provide an overview of the featured activities that are available. This is a great opportunity for value-add items to support or enhance the consumers’ day on the hills, or for the ride home.
Promotional entry kiosks (or option to enter by mobile app) will be located throughout the main and secondary lodge locations on property. All guests 18+ will be invited to register to our digital promotion for their chance to “INSTANTLY WIN” great prizes and be entered into our Grand Prize Draw.
*Data capture fields can be customized for post event CRM.
The Welcome Lodge is our on-hill headquarters where our Powder Series Brand Ambassadors welcome families and highlight our FREE value-added activities.
The village will be established in a high traffic location at the base area of each host resort. Traffic will be drawn from the hills and lift areas, as well as the chalet and parking access areas.
In addition to exposure within the village, partners can own specific activation areas (e.g. branded dual slalom), and will benefit from exposure throughout the chalet.
The Powder Series Fire Lounge will be a fun activation designed to serve up s'mores to weary skiers and snowboarders throughout the afternoon during each event day.
The Powder Slalom Series is a fun, open opportunity for any skier to test their skills. This activity could also leverage on-hill sanctioned CSIA Instructors to manage the starting gate and to provide helpful tips upon completion. The Slalom Series can deliver an exceptional brand integration opportunity for the right partner.
Families will be invited to take a Powder Series Adventure Passport from our Welcome Lodge. This is a great opportunity for partners to educate target consumers, while providing a fun and engaging activity. Completed passports can be returned to the Welcome Lodge for a branded premium.
Automated messaging from the Powder Series as well as partner specific opt-in opportunities.
There are a number of ways to get involved. Optional media packages are available to extend your brand's presence through SKiRON’s exclusive on-hill media network. Together, we can help you create a custom package that best suits your business’ needs.
National partnerships
National partnership opportunities are available and customizable to your brand. Partnership levels include: Title, Presenting and Primary.
Partnership benefits include but not limited to:
Regional partnerships
Regional vendor partnership opportunities available, benefits include:
Clock / Lift Coral
Clock / Lift Coral
Clock / Lift Coral
Workstation Displays
Workstation Displays
Workstation Displays
Digital Information Screens
Digital Information Screens
Digital Information Screens
Digital Information Screens
Panorama Info Centre Boards
Panorama Info Centre Boards
Panorama Info Centre Boards
In-Lodge Poster Displays
In-Lodge Poster Displays
In-Lodge Poster Displays
Media AMPLIFICATION
SKiRON is the leader in on-hill media with an extensive network of over 1300 assets in 40+ ski resorts across Canada.
Network reaches 89% of the Canadian skier market and 17% of the total Canadian population. Benefits Include:
On-Hill and In-Lodge Media Inventory
Let's talk! We're happy to answer any questions and provide additional information.
if you prefer to connect with us directly, please email PowderSeries@influencemarketing.ca