Powder Series, Canada’s premier ski-hill activation, brings a unique and exciting experience to thousands of adventure-seeking Canadians across four provinces. Brands have the opportunity to engage with our audience during leisure time, creating impressions that last beyond the slopes.
Powder Series covers a lot of ground.
4 Provinces, 10 resorts, 21 event days and over 80% of Canada’s total skier market.
Schedule is subject to change.
Location:
snow valley
barrie, ON
Date:
january
8-9
Skiing’s popularity transcends several demographics. From active lifestyle families, avid skiers, Gen X’ers, Millennials through to Gen Z’s - the Powder Series has an extensive reach.
Whether guests are enjoying themselves on the black diamond, half-pipe or bunny hills, we’re able to make connections with skiers and snowboarders of all ages and skill levels. On-hill and off-hill marketing represents a unique opportunity to inspire these highly desirable demographics.
We want your brand to be turning heads and getting involved. We provide access to a highly desirable audience during valuable leisure time, with minimal clutter. Our priority is making sure your on-hill activation stands out.
In the past we’ve overseen a variety of unique activations come to life. Whether it’s test driving a new model of AWD vehicle in winter driving conditions, a freestyle jump crash pad for the thrill-seeking skiers and snowboarders or hosting elevated food and beverage sampling programs - we’ve made it happen.
Participating in the Powder Series gives your business the chance to generate leads, capture data and sample products, among other objectives. We can help you find multiple ways of creating meaningful and lasting engagements with consumers.
There are a number of ways to get involved. Optional media packages are available to extend your brand's presence through SKiRON’s exclusive on-hill media network. Together, we can help you create a custom package that best suits your business’ needs.
National partnerships
National partnership opportunities are available and customizable to your brand. Partnership levels include: Title, Presenting and Primary.
Partnership benefits include but not limited to:
Regional partnerships
Regional vendor partnership opportunities available, benefits include:
Media AMPLIFICATION
SKiRON is the leader in on-hill media with an extensive network of over 1300 assets in 40+ ski resorts across Canada.
Network reaches 89% of the Canadian skier market and 17% of the total Canadian population. Benefits Include:
On-Hill and In-Lodge Media Inventory
Let's talk! We're happy to answer any questions and provide additional information.
if you prefer to connect with us directly, please email PowderSeries@influencemarketing.ca